Unless you’ve been around here for years, you probably don’t know that back in 2020, I co-hosted Sell with a Summit: Course Creator Edition with the wonderful Jenn Zellers of Virtual Summit Search.

You can go back to Episode 83 of the podcast to hear more details about that first run of this event, but to sum it up, when we co-hosted Sell with a Summit in 2020, I went in with...

When I decided to host a paid conference, I knew it was going to be different than hosting a free summit, but I didn’t know how different it would be until getting into the weeds of the planning process.

Next week, I’m going to do a deep dive into all the differences between these two types of events, so keep an eye out for that in Episode 195. But this week, I wanted to talk...

One of the number one things that hold people back from hosting a virtual summit is time. A summit is a big project, and when you already have a lot on your plate, the idea of fitting in a summit on top of everything else might seem impossible.

I get asked quite a lot about how I do it all, including running 2 businesses, hosting at least 1 summit/year, and having two kids under 4 years...

After 185 episodes talking about how powerful free virtual summits are, I've got something a little different for you. This week, I’m going to surprise everyone and talk about why we are hosting our first PAID conference.

Up to this point, I’ve hosted 7 free summits and honestly never really thought I’d give paid events another try. But here we are, and we’ll...

That's a wrap! My March 2022 virtual summit is all said and done and I'm excited to share all the juicy details with you. 

If you've been following along with the Behind the Summit series, you know I experimented with several new strategies and ideas, and there were quite a few things with this event that didn't go as expected. In the end, I'm happy with the results and lessons learned,...

After months of planning, it's finally here! Join my Operations Lead and Executive Asisstant, Kate, and I as we take you behind the scenes of what our live summit week looked like.

We'll cover what went on each day, what each of us was focused on, and what happened when my team had to run everything without me.

It's Summit Week!

There are a lot of tasks that go into running a summit and...

Welcome back to the Behind the Summit Series! We're in the middle of promotion and this week was all about putting the finishing touches on things along with supporting and encouraging speakers. 

In past runs of the event, to support speakers, I...

• Sent regular updates and encouragement
• Created custom promo material 
• Collaborated on promotion 

This year was more low-key....

We've entered week two of summit registration, and speaker promotion has officially kicked off! If you've been following along with the Behind the Summit series, you know that my numbers were not where I wanted them to be when I opened registration last week. 

This week, I'm continuing to focus on the data. Now that speaker promo has started and there are more eyes on the...

When your summit results aren't looking the way you want, it's easy to focus on the fact that it's not working and go into a downward spiral.

But it's so important to focus on data and solutions instead of drama and problems.

Registration for my summit opened up this week, and the initial numbers are not where I'd like them to be. When I saw that my numbers were lower than expected, I had...

It's almost time to open up registration, but first, we need to test and make sure everything is working correctly.

This week in the Behind the Summit series, we are doing the final preparations to get ready to open up registration for this round of the summit. There were a few tweaks and last minute tasks that needed to happen this week, but the main focus was testing. 

No matter how...